Tag Archives: Jaguar

Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44. Had it been a woman traffic ...

Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned). So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity ...

Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series, this time starring renowned physicist Stephen Hawking. It’s not officially available but then it is, if you look hard enough. ...

Jaguar is launching is long-awaited BMW 3 and Mercedes E basher, the XE. This is the toughest job in the car market and its success or not will go a long way to shaping the fortunes of Tata-owned Jaguar Land ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will be a global campaign, from in-house agency Spark44. We haven’t always been a fan of Jaguar’s recent marketing efforts and ...

The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year), is looming and Jaguar is pulling out all the cinematic stops for its debut. The car marque (part of Jaguar ...

Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy our cars; a challenge for the manufacturers and dealers. Some years ago I was asked to write an article for ...

Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and before that a senior executive at FCB and Publicis. In the second of a series of articles he looks at ...