Tag Archives: Jaguar

Jaguar drives sexism into reverse for new E-Pace

Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44. Had it been a woman traffic ...

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Jaguar’s F-Type puts some oomph into Dull and Boring

Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned). So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity ...

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Stephen Hawking joins Jaguar’s thespian rogues gallery to launch F-Pace SUV

Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series, this time starring renowned physicist Stephen Hawking. It’s not officially available but then it is, if you look hard enough. ...

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Michael Lee: how did the Super Bowl first-timers fare?

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

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Jaguar wheels out British baddies for Super bowl epic

New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will be a global campaign, from in-house agency Spark44. We haven’t always been a fan of Jaguar’s recent marketing efforts and ...

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Jaguar buys A-list talent to give F-Type Super Bowl lift-off

The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year), is looming and Jaguar is pulling out all the cinematic stops for its debut. The car marque (part of Jaguar ...

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