Jaguar
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Jaguar drives sexism into reverse for new E-Pace
Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s…
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Jaguar’s F-Type puts some oomph into Dull and Boring
Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the…
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Stephen Hawking joins Jaguar’s thespian rogues gallery to launch F-Pace SUV
Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series,…
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Can Spark44’s new Jaguar XE campaign take a bite out of BMW and Mercedes?
Jaguar is launching is long-awaited BMW 3 and Mercedes E basher, the XE. This is the toughest job in the…
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Michael Lee: how did the Super Bowl first-timers fare?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Jaguar wheels out British baddies for Super bowl epic
New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will…
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Jaguar buys A-list talent to give F-Type Super Bowl lift-off
The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year),…
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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Nir Wegrzyn: using metaphor is the key to engaging the irrational consumer – or why Apple knows best
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and…
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