Jaguar
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Jaguar’s ‘fearless creativity’ goes Barbie and beyond
Here it is then, the new Jag concept car – the ‘Barbie relaunch’ as it’s already been designated by some…
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Jaguar’s EV relaunch is certainly being talked about – possibly not how the marque intended
Jaguar’s rebrand does not seem to going well, provoking that hardy perennial an internet storm. It’s been called “woke” and…
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New-look Jaguar warms up the online world as it plots challenge to Tesla
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars.…
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Jaguar drives sexism into reverse for new E-Pace
Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s…
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Jaguar’s F-Type puts some oomph into Dull and Boring
Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the…
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Stephen Hawking joins Jaguar’s thespian rogues gallery to launch F-Pace SUV
Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series,…
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Can Spark44’s new Jaguar XE campaign take a bite out of BMW and Mercedes?
Jaguar is launching is long-awaited BMW 3 and Mercedes E basher, the XE. This is the toughest job in the…
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Michael Lee: how did the Super Bowl first-timers fare?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Jaguar wheels out British baddies for Super bowl epic
New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will…
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