Jaguar drives sexism into reverse for new E-Pace

Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else.

But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44.

Had it been a woman traffic warden and a male driver there’d have been hell to pay.

But Spark44, whose first efforts for Jaguar featured lots of stars and a big budget but not much by the way of ideas, seems to have found the marque’s measure.

MAA creative scale; 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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