Tag Archives: ipa

Now the UK’s IPA steps into ‘purpose’ ad controversy

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...

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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

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UK gears up for international ads drive in Export Month

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...

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IPA publishes new Dignity at Work Code – only it doesn’t

The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the ...

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IPA’s Golding sets out to tackle agency “objectification”

IPA president and The&Partnership London CEO Sarah Golding found herself in the midst of the ‘Top Five’ flurry when an injudicious such email from someone leaving T&P found its way into the popular prints. But Golding has moved onto the ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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IPA president Golding launches machine-friendly ad agenda

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...

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IPA names its “hall of fame” as part of 100th birthday party

The IPA is celebrating its 100th birthday in London tonight at a glittering event (well I’m going) and to mark the occasion has chosen what we might call its British Hall of Fame. Judging panel was IPA president Tom Knox, ...

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