ipa
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Advertisers
IPA agency census shows industry beset by instability
The IPA has just produced its latest census of people working in UK adland and the overriding impression is that…
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Advertisers
IPA teams with TikTok to attract more diverse range of recruits
Once upon a time people were falling over themselves to get a job in advertising, especially in a glossy and…
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Advertisers
IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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Ad Tech
Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Agencies
EssenceMediacom’s Krichefski to be next IPA president
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The…
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Advertisers
UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Advertisers
Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority –…
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Advertisers
Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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Advertisers
UK gears up for international ads drive in Export Month
Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new…
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