Tag Archives: ipa

IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

Read More »

IPA president Golding launches machine-friendly ad agenda

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...

Read More »

IPA names its “hall of fame” as part of 100th birthday party

The IPA is celebrating its 100th birthday in London tonight at a glittering event (well I’m going) and to mark the occasion has chosen what we might call its British Hall of Fame. Judging panel was IPA president Tom Knox, ...

Read More »

IPA centenary looks to the past for hope for the future

In 1917 the guns from the Battle of the Somme could still probably heard in southern England when the UK ad agency trade association the IPA was formed (the battle began in 1916 but went on for 141 days). What’s ...

Read More »

CHI’s Sarah Golding to be IPA’s second woman president

CHI & Partners CEO and partner Sarah Golding (below) has been nominated as the next president of UK agency trade body the IPA, succeeding Tom Knox of what is now MullenLowe. Barring an unheard of outbreak of hostilities, her appointment ...

Read More »

ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

Read More »

IPA’s Knox sets out his ‘here for good’ diversity targets

That bold and parfit knight Tom Knox, the IPA’s new president, has enlarged on his ‘here for good’ agenda, saying that the IPA (the UK ad agency trade body) is setting a target of 40per cent of senior roles to ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.