GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his mantra for his two-year term is: “Let’s support a resilient, thriving and mentally healthy workforce.” Krichefski (above) wants to attract ...
Read More »EssenceMediacom’s Krichefski to be next IPA president
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The election will take place at the IPA AGM in March next year. The IPA represents UK creative and media agencies. ...
Read More »UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...
Read More »Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...
Read More »Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...
Read More »UK gears up for international ads drive in Export Month
Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...
Read More »New IPA Diversity Survey shows slow progress for C-suite women and ethnic minority staff
The UK’s IPA trade body, which represents creative and media agencies, has released its latest Diversity Survey and it shows marginally more women in so-called C-suite jobs (32.7 per cent compared to 31.2 per cent in 2017). People from from ...
Read More »IPA publishes new Dignity at Work Code – only it doesn’t
The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the ...
Read More »IPA’s Golding sets out to tackle agency “objectification”
IPA president and The&Partnership London CEO Sarah Golding found herself in the midst of the ‘Top Five’ flurry when an injudicious such email from someone leaving T&P found its way into the popular prints. But Golding has moved onto the ...
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