ipa
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Advertisers
New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media…
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Advertisers
IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Advertisers
Laurence Green: three advertising lessons from beyond advertising.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his…
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Advertisers
IPA agency census shows industry beset by instability
The IPA has just produced its latest census of people working in UK adland and the overriding impression is that…
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Advertisers
IPA teams with TikTok to attract more diverse range of recruits
Once upon a time people were falling over themselves to get a job in advertising, especially in a glossy and…
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Advertisers
IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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Ad Tech
Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Agencies
EssenceMediacom’s Krichefski to be next IPA president
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The…
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Advertisers
UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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