The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...
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Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...
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A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...
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Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...
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The UK’s IPA trade body, which represents creative and media agencies, has released its latest Diversity Survey and it shows marginally more women in so-called C-suite jobs (32.7 per cent compared to 31.2 per cent in 2017). People from from ...
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The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the ...
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IPA president and The&Partnership London CEO Sarah Golding found herself in the midst of the ‘Top Five’ flurry when an injudicious such email from someone leaving T&P found its way into the popular prints. But Golding has moved onto the ...
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The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...
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New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...
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