Tag Archives: ipa

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...

The UK’s IPA trade body, which represents creative and media agencies, has released its latest Diversity Survey and it shows marginally more women in so-called C-suite jobs (32.7 per cent compared to 31.2 per cent in 2017). People from from ...

The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the ...

IPA president and The&Partnership London CEO Sarah Golding found herself in the midst of the ‘Top Five’ flurry when an injudicious such email from someone leaving T&P found its way into the popular prints. But Golding has moved onto the ...

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...

The IPA is celebrating its 100th birthday in London tonight at a glittering event (well I’m going) and to mark the occasion has chosen what we might call its British Hall of Fame. Judging panel was IPA president Tom Knox, ...

The UK agency trade body the IPA is celebrating 100 years of existence this week so it seems fair enough to celebrate some of British adland’s finer works. We all know the usual suspects of course – Cadbury’s Smash (although ...

In 1917 the guns from the Battle of the Somme could still probably heard in southern England when the UK ad agency trade association the IPA was formed (the battle began in 1916 but went on for 141 days). What’s ...