The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current ...
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Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood ...
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The IPA’s latest quarterly Bellwether Report predicts a rapid slowdown in UK ad expenditure as a result of the Brexit decision. Forecast growth of 3.3 per cent in 2017 and 2.7 per cent in 2017 has been sharply revised to ...
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The UK’s IPA has produced its latest Bellwether Report and, as has been the case recently, it’s full of sickening optimism with clients saying they’re going to spend more and seeming pretty happy about it (you can read an account ...
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As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were revised sharply higher during the second quarter of 2013 as companies reacted to improving economic conditions by supporting sales efforts ...
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