Tag Archives: ipa bellwether report

New Bellwether report reveals buoyant spending despite Brexit fears

Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood ...

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IPA Bellwether predicts post-Brexit doom and gloom

The IPA’s latest quarterly Bellwether Report predicts a rapid slowdown in UK ad expenditure as a result of the Brexit decision. Forecast growth of 3.3 per cent in 2017 and 2.7 per cent in 2017 has been sharply revised to ...

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