ipa bellwether report
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Ad growth expectations slowing says IPA Bellwether report
At best the UK economy has been three steps forward and two back for what seems like an eternity now…
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IPA Bellwether shows small rise in marketers’ optimism
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they…
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New Bellwether report reveals buoyant spending despite Brexit fears
Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that…
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IPA Bellwether predicts post-Brexit doom and gloom
The IPA’s latest quarterly Bellwether Report predicts a rapid slowdown in UK ad expenditure as a result of the Brexit…
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There are still some dark clouds on the horizon despite sunny IPA Bellwether Report
The UK’s IPA has produced its latest Bellwether Report and, as has been the case recently, it’s full of sickening…
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New IPA Bellwether survey paints picture of higher adspend in an improving UK economy
As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were…
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