Interpublic-owned DraftFCB has bought London creative agency Inferno for a reported £11m up front to pep up its flagging UK operation. Actually DraftFCB has been flagging all over the place, most notably on its home territory of Chicago, where it ...
Read More »UK agencies muddle through (and Sir Martin Sorrell earns eight times more than anyone else)
Kingston Smith has produced its annual survey of UK agencies’ financial performance (including PR agencies), which shows that the industry in the UK grew by 3.5 per cent to reach an income of £1.3bn although operating profits were down a ...
Read More »Sky Sports unveils David Beckham as latest trophy signing in battle with BT
What a joy, Beckhams all over the place. Actually this ad may be called ‘Meet the Beckhams’ but it’s only David – Victoria is doubtless far too posh for Sky Sports. But it’s a neat way of showing that, with ...
Read More »Inferno walks a tricky line in new NSPCC ‘Underwear Rule’ child protection campaign
This is a tricky brief: the NSPCC reckons there’s a need post-Jimmy Savile to educate parents on how to talk to/instruct their children that ‘privates are private.’ And, presumably, avoid dodgy-looking B-List celebs working for the BBC. The BBC’s John ...
Read More »Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...
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