Tag Archives: hyundai

Super Bowl 2013: Now Hyundai US enters the lists

Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds). This is for the Santa Fe SUV and you can see ...

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In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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Sorrell tells Levy: Don’t buy Chinese car agency O&R

In an extraordinary new twist to the Oriental & Rende story I posted the other day, WPP chief executive Sir Martin Sorrell (pictured) has written to his counterpart at Publicis Groupe, Maurice Lévy, warning him of the dangers of acquiring ...

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Publicis Groupe to go back into China despite the battering it’s taking there

You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but his appetite for acquisitions in that part ...

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Hyundai and Coca-Cola flex Super Bowl muscles

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...

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