Tag Archives: hyundai

Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds). This is for the Santa Fe SUV and you can see ...

French car makers are having a tough time, their mass market models are being squeezed by Volkswagen at the top end and Korean brands like Kia and Hyundai at the bottom. PSA Peugeot Citroen is in the worst shape (Renault’s ...

We all know that ‘experience a product’ apps are increasingly popular with advertisers, particularly carmakers who can create a virtual showroom for their wares. The trouble is, you have a to download an app, which a lot of people can’t ...

General Motors marketing boss Joel Ewanick has taken a leaf out of the books of rivals Hyundai and Jaguar/Land Rover by giving his flagship Chevrolet account to a new agency, Commonwealth, formed from US incumbent Goodby Silverstein and McCann Worldgroup, ...

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

In an extraordinary new twist to the Oriental & Rende story I posted the other day, WPP chief executive Sir Martin Sorrell (pictured) has written to his counterpart at Publicis Groupe, Maurice Lévy, warning him of the dangers of acquiring ...

You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but his appetite for acquisitions in that part ...

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...

Well, what a week of wasted moral outrage that was, even if it did produce one of The Sun’s finest headlines for a very long time. Make no mistake. “Splatter Blatter” will have sold extra copies of the red-top, but ...