Innocean is the (more or less) in-house agency for Hyundai, which seems to be selling bucket loads of cars (maybe a smaller bucket in these straightened times) and it’s back with a nice spin: you don’t actually pronounce Hyundai as ...
Read More »Post-pandemic creativity: Hyundai’s healing road trip
Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...
Read More »Hyundai Genesis mind games leave us stranded
Elon Musk observed that Tesla had never advertised because it didn’t need to: the car spoke for itself. Not everyone is in this fortunate position however and car companies have been falling over each other in a race to redesign ...
Read More »Hyundai goes darker with new ITV drama idents
Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to ...
Read More »Jung von Matt makes accomplished debut for Hyundai’s luxury Genesis
Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range. German agency Jung von Matt has been given the ad task and has produced this appropriately glitzy number, set in Hollywood. Cool ...
Read More »Woolmington takes top job at new Canvas Worldwide
Canvas Worldwide, the new media agency formed by US indie Horizon Media and Innocean Worldwide to handle Hyundai and Kia cars, has appointed Brit Paul Woolmington (left) as its first CEO. Woolmington has held a number of senior management posts ...
Read More »Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and Horizon, the biggest independent media agency in the US. Innocean will move its $700m Hyundai and Kia media business into ...
Read More »Hyundai signs up Kelly Brook as car drama queen
Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. This time it stars two versions of the i20, with help from eternal would-be something or other Kelly Brook and Siblings actor Tom Stourton, who ...
Read More »Hyundai and Innocean predict World Cup baby boom
This is a bit more like it – we all thought the World Cup was about football (cut to more shots of a beaming and suspiciously oiled Ronaldo) when actually it’s an excuse to launch another baby boom. Or it ...
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