Tag Archives: hyundai

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...

Elon Musk observed that Tesla had never advertised because it didn’t need to: the car spoke for itself. Not everyone is in this fortunate position however and car companies have been falling over each other in a race to redesign ...

Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to ...

Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range. German agency Jung von Matt has been given the ad task and has produced this appropriately glitzy number, set in Hollywood. Cool ...

Canvas Worldwide, the new media agency formed by US indie Horizon Media and Innocean Worldwide to handle Hyundai and Kia cars, has appointed Brit Paul Woolmington (left) as its first CEO. Woolmington has held a number of senior management posts ...

There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and Horizon, the biggest independent media agency in the US. Innocean will move its $700m Hyundai and Kia media business into ...

Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. This time it stars two versions of the i20, with help from eternal would-be something or other Kelly Brook and Siblings actor Tom Stourton, who ...

This is a bit more like it – we all thought the World Cup was about football (cut to more shots of a beaming and suspiciously oiled Ronaldo) when actually it’s an excuse to launch another baby boom. Or it ...

Hyundai is entering Super bowl lists again with a couple of ads from in-house agency Innocean, one a celeb-packed effort (which is OK) but also with this nice ad about the safety features on its new Genesis model. Does everything ...