hyundai
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Memo to Hyundai: more dragons, less product please
We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch…
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Hyundai, Motorpoint and AutoTrader rev up for the New Year car wars
Innocean is the (more or less) in-house agency for Hyundai, which seems to be selling bucket loads of cars (maybe…
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Post-pandemic creativity: Hyundai’s healing road trip
Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher…
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Hyundai Genesis mind games leave us stranded
Elon Musk observed that Tesla had never advertised because it didn’t need to: the car spoke for itself. Not everyone…
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Hyundai goes darker with new ITV drama idents
Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car…
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Jung von Matt makes accomplished debut for Hyundai’s luxury Genesis
Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range. German agency…
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Woolmington takes top job at new Canvas Worldwide
Canvas Worldwide, the new media agency formed by US indie Horizon Media and Innocean Worldwide to handle Hyundai and Kia…
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Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and…
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Hyundai signs up Kelly Brook as car drama queen
Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. This time it stars two…
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