Tag Archives: hudson rouge

Online is a great medium for cars, taking the place of the salesman as it shows you round. WPP construct Hudson Rouge is doing that for Ford’s Lincoln luxury brand, rather more effectively than some of its earlier efforts, in ...

Matthew McConaughey’s back with new Ford Lincoln MKZ spots, this time for the saloon/sedan. Matt, and WPP agency Hudson Rouge, took a bit of a pasting for his last effort, featuring the new Lincoln SUV and a recalcitrant bull. Although ...

Thanks to all my friends in America who’ve been peppering me with Lincoln ad spoofs. To recall, WPP’s new ‘Hudson Rouge’ agency for Ford-owned Lincoln blew about ten years of ad budget signing up Matthew McConaughey for this existential epic ...

WPP has formed a new New York agency Hudson Rouge (well they had to call it something and they’re probably running out of names) to market Ford’s luxury Lincoln brand. Trying to persuade Americans to buy Lincoln saloons/sedans may be ...

WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...

Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...

WPP’s new Ford Lincoln agency Hudson Rouge (well it had to call it something) has revealed rather more of its hand following the decision to enlist TV host Jimmy Fallon and crowd-source ideas for its Super Bowl ad. This new ...

It’s been a trend for a while of course – Pepsico’s Doritos has been crowd-sourcing ideas for its Super Bowl ads for a while now. But savoury snacks are one thing, buying a car that costs about the same as ...

WPP, proud co-owner of Team Detroit with Ford (and Blue Hive outside the US for other bits of Ford) has set up a new agency called Hudson Rouge (well it’s based in New York) for Lincoln, Ford’s struggling luxury brand. ...