WPP’s Hudson Rouge signs Matthew McConaughey to launch Ford’s Lincoln SUV

WPP has formed a new New York agency Hudson Rouge (well they had to call it something and they’re probably running out of names) to market Ford’s luxury Lincoln brand.

Trying to persuade Americans to buy Lincoln saloons/sedans may be a lost cause, given the competition from the likes of Mercedes and Lexus, so it makes sense to launch an SUV, called a touch confusingly the MKC.

And a big new car requires a big star it seems so it’s signed up actor-of-the-moment Matthew McConaughey to take the new motor for a spin. Only to find…..

But it’s nicely done with a decent twist at the end.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. They could have called it ENFATICO TWO. The stationary is still in Y&R’s broom closet, along with the wrecking ball.

  2. S-T-A-T-I-O-N-E-R-Y.

    Did McConaughey stop by John Slattery’s place to pick up the keys and the garage door remotes?


  3. S-T-A-T-I-O-N-A-R-Y.
    As in going nowhere.