Tag Archives: grey

Grey’s Mini Cheddars needs to revisit the drawing board

How do you launch three new Jacobs Mini Cheddar flavours? Assemble a load of old buffers (wearing mouse ears) in a gentleman’s club under the aegis of The Cheddar Appreciation Society and have them shocked/surprised/outraged. And hope to raise a ...

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Grey gets back on track for M&S with food travelogue

London adland is still puzzling over Grey’s half-cocked Marks & Spencer ‘Spend it Well’ fashion debut (below) but its first for food, with the same line, is more like it. “Just say no” works better too. But why does M&S ...

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Grey poaches Patroulis from BBH as new global CCO

Grey has poached BBH New York creative chairman John Patroulis (left) as its new global CCO, replacing Tor Myhren who left back in 2015 to join Apple. WPP’s Grey, which is one of the big recent success stories in advertising ...

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Grey New York goes into battle for Pantene

Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this ...

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Grey gives up on Coty as creative stars vie for beauty brands

WPP’s Grey has resigned its short-lived Coty business citing “financial differences.” It worked on the various beauty brands Procter & Gamble sold to Coty last year (P&G is a longstanding Grey client). Coty, now helmed by former RB boss Bart ...

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Will Vodafone finally take a creative step forwards?

Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some accounts, it seems, for years. Which makes ...

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