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Ad Tech
Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Ad Tech
Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Ad Tech
T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
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Ad Tech
YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
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Ad Tech
Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
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Ad Tech
UK TV market is hanging in there but it’s really worth £3bn – not the advertised £5.28bn
TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase…
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Ad Tech
Is the app revolution finally running out of gas?
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone…
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Media
It never rains but it pours as (possibly) fake news threatens Trump presidency
Was 2016 the maddest media year so far? It might have been with so-called “fake news” dominating the agenda. But…
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Advertisers
Google teams with Monotype to kill computer “tofu”
Google keeps changing the world as, in its own way, has Monotype over the years. Details are emerging of a…
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