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News
Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its…
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Ad Tech
AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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Advertisers
Amazon’s ad business in hot pursuit of Facebook and Google
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its…
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Ad Tech
Zuckerberg may face challenge as Facebook goes ex-growth
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not…
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Advertisers
Paddy Collins of YouTube: how to be creative in online video when it’s gone in six seconds
Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty…
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Advertisers
Now Google tries fortune telling for French bosses
We all make our pact with Google, whether we want to or not, and here’s old Big Data trying to…
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Ad Tech
The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting.…
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Advertisers
Zuckerberg begins Facebook’s case for the defence
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the…
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Ad Tech
Media is the elephant in the living room in l’affaire Sorrell
The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the…
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