Tag Archives: gap

Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea ...

It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed holiday campaign for Gap from star director Sofia Coppola. The ‘Mistletoe’ one is a telling reminder of what you can ...

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), ...

Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer brands have stolen its preppy position leaving Gap floundering in the middle ground. So it’s hired Wieden+Kennedy New York to ...

***Wieden+Kennedy has won Gap clothing’s global account, the first time the struggling retailer has had a lead agency since leaving Ogilvy in 2012. The company is now showing signs of life under new CMO Seth Farbman, an ex-Ogilvy manager and ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year ...