gap
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Advertisers
Hot WPP shop Johannes Leonardo wins Gap
Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the…
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Advertisers
Sofia Coppola works some holiday magic for W+K and Gap
It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed…
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Advertisers
Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple
Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing…
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Advertisers
Cossette Quebec gets to the heart of butter
There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues…
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Advertisers
W+K and David Fincher make ‘Dress Normal’ sexy for Gap
Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer…
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Advertisers
Gap global for W+K, Lucky Generals needs to come out fighting for Labour, Penfolds for Leagas Delaney
***Wieden+Kennedy has won Gap clothing’s global account, the first time the struggling retailer has had a lead agency since leaving…
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Advertisers
Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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