Tag Archives: gap

Sofia Coppola works some holiday magic for W+K and Gap

It’s good to see Wieden+Kennedy (New York branch this time) back on form, which it certainly is with this beautifully-observed holiday campaign for Gap from star director Sofia Coppola. The ‘Mistletoe’ one is a telling reminder of what you can ...

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Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

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Cossette Quebec gets to the heart of butter

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), ...

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W+K and David Fincher make ‘Dress Normal’ sexy for Gap

Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer brands have stolen its preppy position leaving Gap floundering in the middle ground. So it’s hired Wieden+Kennedy New York to ...

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Mindshare leads $6bn Unilever global media review

WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now ...

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Newly-formed media giant Comcast NBC calls $1.2bn US media pitch

The merger between cable and broadband giant Comcast and NBC Universal with its terrestrial TV network, Universal Studios film business and theme parks has created one of the biggest players on the worldwide media stage. Now the combined company is ...

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