ID Comms

Cossette Quebec gets to the heart of butter

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), hymning butter while acknowledging it had fallen out of fashion.

I must have seen hundreds of butter ads over the years but this is the first one I can recall that actually says what it is – churned cream.

You May Also Like

butter campaign cossette quebec gap PLQ

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.