football
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Insurance giant Allianz tries to ‘restart’ young footballers in new Ogilvy Paris campaign
A while ago a senior creative honcho at Ogilvy Germany suggested that ads should sell products rather than try to…
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Droga5 aims at Under Armour’s next big goal
Under Armour has risen to second place in the US running market – not least because of the efforts of…
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Carlsberg’s ‘kickabout’ sets off in pursuit of ‘pub team’
More football and the UK season hasn’t even started yet. This time it’s Carlsberg with ‘If Carlsberg did kickabouts..’ from…
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Did the big money Fifa sponsors nix Sepp Blatter?
Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on…
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Idris Elba’s ‘unstoppable’ Pepsi film muddles the 70s
Mandela actor Idris Elba has written and directed a film, ‘Unstoppable,’ for Pepsi as part of its football-themed ‘Beats of…
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BT’s Champion’s win makes the next Premiership battle a penalty shoot-out Sky can’t afford to lose
It’s a bit odd when a refusal to overpay for already overpaid football and footballers knocks £1.4bn off your market…
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