“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean ...
Read More »ESL collapses as dozy dozen retire to lick their wounds
That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs involved – Arsenal, Manchester City, Man United, Chelsea, Tottenham and Liverpool – scramble for the exit as the football (and, ...
Read More »European Super League is a PR disaster – might it turn out to be a giant bluff?
It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary mortals – looks like one the biggest PR disasters in business history. But that’s what the football giants who have ...
Read More »BT backs FA Playmaker’s bid for more diversity in football
Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by BT, is launching a Playmaker scheme aimed at signing up 100,000 grassroots volunteers to help out and make involvement in ...
Read More »Premiership paranoia is back with Paddy Power’s ‘Spygate’
The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United, promoted from the Championship. Leeds were never exactly noted for their, um, Corinthian spirit and a couple of years ago ...
Read More »Man City football ruling creates a financial free-for-all for regimes playing the global PR game
Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established ...
Read More »Raheem Sterling tries to redefine men for Gillette – is this too ambitious?
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...
Read More »Paddy Power on the side of the angels (yes, really) with ‘unsponsoring’ football campaign
We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny. Just about every Premiership club has a betting sponsor plastered over its front – ...
Read More »Jermaine Jenas fronts Coke’s new ‘ball games allowed’ drive
There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an ...
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