Tag Archives: football

Real has the power but Man U remains top of the brand table

Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in ...

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Who’ll be the first £1bn footballer?

Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s ...

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Football’s money-wise winners and losers – and a reminder from Mourinho

Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are ...

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Preening Pogba launches new Adidas collection

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend ...

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Premier League unveils toothless new corporate identity

The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights. To the extent that even so-called minnows like Leicester City can challenge for top spot, partly as they, too, can ...

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BETC scores a golden goal for Canal+

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV ...

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W+K Amsterdam produces reality football epic for EA

Here’s a treat for football fans: to boost its FIFA game franchise in advance of the Ballon D’Or award to the world’s top footballer, EA Sports and agency Wieden+Kennedy Amsterdam invited British comedian Lloyd Griffith (a new one on me ...

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Droga5 aims at Under Armour’s next big goal

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

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