Tag Archives: football

Nike has its moment too as England “lionesses” win Euros

England’s “lionesses” duly delivered, winning the 2022 Euros and validating some at least of the hype heaped upon them by sponsors, brands rowing in on the tournament and broadcaster the BBC. Fair do’s, the men’s team haven’t won anything in ...

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Real Madrid tops sponsored Instagram super league

Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs themselves seem to teeter on the brink much of the time. Instagram is yet another source of revenue – Man ...

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Does FIFA 22 actually leave the real game behind?

“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean ...

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ESL collapses as dozy dozen retire to lick their wounds

That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs involved – Arsenal, Manchester City, Man United, Chelsea, Tottenham and Liverpool – scramble for the exit as the football (and, ...

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BT backs FA Playmaker’s bid for more diversity in football

Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by BT, is launching a Playmaker scheme aimed at signing up 100,000 grassroots volunteers to help out and make involvement in ...

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Premiership paranoia is back with Paddy Power’s ‘Spygate’

The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United, promoted from the Championship. Leeds were never exactly noted for their, um, Corinthian spirit and a couple of years ago ...

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Man City football ruling creates a financial free-for-all for regimes playing the global PR game

Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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