Tag Archives: football

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue – ‘unsponsoring’ – is timely and funny. Just about every Premiership club has a betting sponsor plastered over its front – ...

There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an ...

The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourmi, hymning the style and swagger that make up ‘the flow.” ...

The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing ...

More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...

Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before ...

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...

How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose ...