football
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BBC tells us that fans own football too – but do they?
“This game belongs to all of us” says the BBC in a new ad propsing that it’s the fans who…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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Ray Parlour dons creative director mantle for Arsenal
Arsenal went into the World Cup break top of the Premier League – uncharted territory for a few years now…
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Nike has its moment too as England “lionesses” win Euros
England’s “lionesses” duly delivered, winning the 2022 Euros and validating some at least of the hype heaped upon them by…
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Agencies
Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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Does FIFA 22 actually leave the real game behind?
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable…
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ESL collapses as dozy dozen retire to lick their wounds
That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs…
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European Super League is a PR disaster – might it turn out to be a giant bluff?
It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary…
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BT backs FA Playmaker’s bid for more diversity in football
Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by…
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