football
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Atlético de Madrid waves flag for divine assistance as new season beckons
Even while most of us are watching the Olympics, football is around the corner with fans across the world hoping…
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Hey Jude rescues a million marketing initiatives (and the UK pub trade)
Anyone who thinks football is just a game these days has been asleep. It’s the recurring centrepiece of a million…
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Nike’s star footballer formula is looking weary
A big soccer tournament wouldn’t be, er, a big soccer tournament without an epic from Nike and here it is…
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Irn Bru warns against Euro optimism
Scotland are off to Germany for the Euros – they’re playing hosts Germany in the opening match on June 14…
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Heinz steps up for San Siro panino team
Most ads with football present the supposedly beautiful game in such a light that you turn off – it isn’t…
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BBC tells us that fans own football too – but do they?
“This game belongs to all of us” says the BBC in a new ad propsing that it’s the fans who…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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Ray Parlour dons creative director mantle for Arsenal
Arsenal went into the World Cup break top of the Premier League – uncharted territory for a few years now…
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Nike has its moment too as England “lionesses” win Euros
England’s “lionesses” duly delivered, winning the 2022 Euros and validating some at least of the hype heaped upon them by…
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