Tag Archives: football

Oh dear, now it’s VAR with ads on

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...

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Adam&eveDDB gives FIFA 19 both barrels

More football, where would creative agencies be without football? Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable. So ...

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Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...

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Proof that data works – for savvy goalies anyway

At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word ...

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Real has the power but Man U remains top of the brand table

Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in ...

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Who’ll be the first £1bn footballer?

Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s ...

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