Tag Archives: football

Puma first down the tunnel as football’s tidal wave begins

The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourmi, hymning the style and swagger that make up ‘the flow.” ...

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Can Iris’ lively Arsenal film surmount racist Twitter storm?

The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing ...

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Dark Horses promotes forgotten footballers for CONIFA European championship

More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...

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Branded by Geronimo scores for Kompany comeback

Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before ...

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Oh dear, now it’s VAR with ads on

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...

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Adam&eveDDB gives FIFA 19 both barrels

More football, where would creative agencies be without football? Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable. So ...

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Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...

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Proof that data works – for savvy goalies anyway

At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word ...

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