football
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Agencies
Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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Does FIFA 22 actually leave the real game behind?
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable…
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ESL collapses as dozy dozen retire to lick their wounds
That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs…
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European Super League is a PR disaster – might it turn out to be a giant bluff?
It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary…
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BT backs FA Playmaker’s bid for more diversity in football
Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by…
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Premiership paranoia is back with Paddy Power’s ‘Spygate’
The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United,…
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Man City football ruling creates a financial free-for-all for regimes playing the global PR game
Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration…
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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most…
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Paddy Power on the side of the angels (yes, really) with ‘unsponsoring’ football campaign
We haven’t always been a fan of Paddy Power’s various ad stunts but its new wheeze with VCCP Blue –…
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