Ray Parlour dons creative director mantle for Arsenal

Arsenal went into the World Cup break top of the Premier League – uncharted territory for a few years now – and a considerable bonus, no doubt, for the launch of its Retro kit-based clothing line.

Accordingly it’s signed up the most unlikely member of its unbeaten ‘Invincibles” team (one season anyway) Ray Parlour, a London lad amid the likes of greats like Thierry Henry, Dennis Bergkamp and Patrick Viera.

There’s a pop-up shop in Soho too. Creative by Weirdo.

Ray is masquerading as its creative director.

Could be an adland CD of a certain vintage, when they all had faux-cockney accents (wherever they came from) and their customary first written sentence was “open on a desert island beach.”

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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