Tag Archives: fiat

Krow crafts vintage comedy winner for Fiat

You don’t see many of these these days, an extended comedy sketch doubling as advertising, featuring a vicar at an unusual funeral. You expect Peter Cook and Dudley Moore (were they still us) to jump out of the bushes any ...

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Krow adds sporty Fiat brand Abarth

FCA (which owns Fiat and Chrysler among others) has appointed krow to handle Fiat’s sporty Abarth brand in the UK. Krow has worked on Fiat for 12 years. Fiat & Abarth UK brand communications boss Gerry Southerington says: “We’re thrilled ...

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Fiat celebrates Cinquino’s 60th with Cyriak and Krow

Fiat is celebrating the 60th birthday of its iconic Fiat 500 (Cinquino as Fiat calls it) with a 90-second film by surrealist British animator Cyriak for agency Krow. The film debuts at the Geneva Motor Show. There’s a new model ...

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Starcom raids Maxus for €600m Fiat media

Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled Fiat since 2009, taking over from Starcom. The win – which also includes Alfa Romeo, Chrysler and Jeep – brings ...

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Maxus, Arena and Evolve ride the content boom

At some point in the past few years sponsorship morphed into content and new deals seem to be being struck every minute. ***Media agency Maxus’s hyperactive Partherships division has brokered a deal between Fiat for its trendy 500L small car ...

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Will W+K’s La Vita E Bella woo the Chinese for Fiat?

Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...

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Fiat’s scorpion invades the US car market

Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards ...

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