Tag Archives: FEPE

Former ISBA director of advertising and media Bob Wootton (below) is joining global out of home association FEPE International as executive director designate. He will work alongside current executive director John Ellery until the next FEPE Congress in Stockholm in ...

We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds ...

To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. Out of homers are a ‘glass half full’ breed but one of the things that’s been ...

For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising ...

For those of us who have worked in out of home advertising since before the digital revolution, the current excitement around the medium – largely but not exclusively sparked by digital – is welcome and, let’s be honest, just a ...

Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. His theme was ‘Complicated is ...

Tim Cartwright of Exterion Media’s recent article showing how digital is driving Out of Home in the UK was an eye-opener in the sense that it shows how digital has moved from moving images to complete immersive experiences, some of ...