FEPE
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Advertisers
Former ISBA media chief Bob Wootton joins out of home association FEPE International
Former ISBA director of advertising and media Bob Wootton (below) is joining global out of home association FEPE International as…
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Advertisers
FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that…
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Advertisers
Out of home industry challenges media buyers in a post-online world
To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology…
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Ad Tech
Tom Goodwin of Havas : welcome to the wonderful digital future of outdoor media
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much.…
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Advertisers
Mark Flys of FEPE: the next big challenges for out of home are global reach and delivery
For those of us who have worked in out of home advertising since before the digital revolution, the current excitement…
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Advertisers
‘Simple’ may be out of fashion but it’s the way forward says Dave Trott
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE…
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Advertisers
Mark Flys of FEPE: why out of home is growing globally
Tim Cartwright of Exterion Media’s recent article showing how digital is driving Out of Home in the UK was an…
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