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News
Go woke – don’t go broke. New UN report shows value in diversity
Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence…
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Virgin Active says “leave the cult, join the club”
We’ve all heard about (or experienced) fake news, now gym chain Virgin Active is taking a pop at fake wellness…
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B&Q drops Uncommon for Leo Burnett
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q…
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Struggling Direct Line embarks on creative agency clean sweep
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that…
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MAA Ad of the Week: BBH US for PayPal cashback debit card
PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer…
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Agencies
New CEO and ECD take Iris London to ‘next chapter’
Iris London’s long-time CEO Claire Humphris and global CCO Grant Hunter have both stepped aside after 25 and 20 years…
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Can new Starbucks CEO turn around the brand – and the coffee?
New Starbucks CEO Brian Niccol – who has already kicked off the search for a new global agency – has…
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New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
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Greenpeace says Dove needs to clean up environmental act
Take that Unilever: Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business…
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