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George Parker: marketeering mayhem at Campbell’s and Dunkin’
The big news of the week is that after more than a hundred years, Campbell’s Soup is changing its name…
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Woolmark enlists zombie clothes invasion to highlight natural benefits
Woolmark used to be an advertiser of some note and now it’s back with a striking campaign from 20(Something) and…
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MAA Ad of the Week: John Lewis from Saatchi & Saatchi
This may or may not be the best ad of the week – Emma Hall called it a “bit of…
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Transmission’s Matt Buckle picks his Desert Island Ads
Desert Island Ads. Heat Electric – Creature Comforts A regular on the Best Ads of All Time lists, this campaign…
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The right way to load a dishwasher? Dr Prakti stokes the flames
It’s one of the most polarising issues of our times, but that hasn’t stopped Dr Prakti dishwasher cleaner from stoking…
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Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
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Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Alfa Romeo tries to rekindle love affair with Junior SUV drive
Stellantis’ new Alfa Romeo Junior (hybrid and electric) sounds a good idea in a category notable for its less than…
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John Lewis gets ‘knowing’ in biggest campaign to date
Saatchi & Saatchi is taking John Lewis on a trip down memory lane in the first of a three part…
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