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George Parker: brand or sales?
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up…
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Asda and Aldi unveil their Christmas fairy tales
Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts…
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Advertisers
MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts
Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series…
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Agencies
Droga5 lures DDB Chicago boss for global CSO role
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second…
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John Lewis launches new salvo in Christmas gifting battle
John Lewis is running three TV ads this Christmas, here’s the second showcasing its gifts (the big number is still…
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News
Sainsbury’s and Roald Dahl’s BFG serve up a ‘phizzwhizzy’ Christmas
New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this…
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News
T&Pm turns it up to 11 for Argos at Christmas
Argos, like TK Maxx, has stuck with the familiar this Christmas. Back for another year are brand mascots Connie and…
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Kimberley-Clark reviews global creative and media
Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of US media…
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