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More people think ads drive positive change says new AA report
Who’d a thought it? New research by Credos for the UK Advertising Association shows the percentage of peopl;e thinking advertising…
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Does people power still work? Greene King and Luton Airport Express
It’s quite hard to advertise a product most of your audience thinks is failing, for one reason or another. Take…
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US hot shop Mischief launches free streamer Tubi in UK
Streaming services tend to start with a bang in ad terms and then go strangely quiet as the business of…
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Samsung switches from tech to people with translation offer
Samsung, seemingly undeterred that its South Korea workers have called an indefinite strike, is still busily launching allegedly better phones…
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Uncommon brands Chelsea FC with fire for new kit launch
Are football clubs finally waking up to the power of branding? Tottenham Hotspur have teamed up with Mother’s Run Deep…
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MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
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Brands and agencies gear up – and shut down – for the Euros final
The nation is on a feel good binge ahead of England’s Euros final against Spain on Sunday, and brands…
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Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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Starmer scuppers Budweiser’s plea for a bank holiday if England win
Budweiser has enlisted football legend Geoff Hurst, who scored a hat-trick in England’s 1966 World Cup victory, to set up…
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