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Ad Tech
Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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Irish ally hammers Facebook with €1.2bn data fine
Facebook (Meta) made nearly $6bn profit in the first quarter of 2023 (down on 2022 but still) so a fine…
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Meta goes for Metaverse in the real world
“The Metaverse may be virtual but the impact will be real,” so Meta (Facebook as was) is telling us in…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Ad Tech
EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining…
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Ad Tech
WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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Ad Tech
Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram…
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Iceland’s Icelandverse beats Zuck to the punch
As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the…
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