Tag Archives: facebook

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try ...

As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes – isn’t it just supposed to connect people who want to share not very interesting aspects of their lives? A threat ...

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its ...

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which ...

In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by ID Comms. The Wall Street Journal cites Facebook’s “strict contractual terms” as the reason. Dentsu International, Havas and Publicis Media ...

AMV BBDO has won Facebook portal in the UK, Facebook Reality Labs’ smart video calling product. The account has moved from Omnicom sibling TBWA, which reportedly declined to repitch which seems a bit odd. TBWA, though, handles deadly rival Apple. ...

Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from WPP’s GroupM and, of these, all are based in either California (apart from Comcast) or China. MediaPost Since 2016 Google’s ...

Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their ...

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...