Tag Archives: facebook

Iceland’s Icelandverse beats Zuck to the punch

As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole ...

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Droga5 paints disarming picture for Zuckerberg’s Meta

Nice of Mark Zuckerberg to share this one personally… Facebook is now Meta as it ventures into the metaverse – where you can interact digitally (or should that be hang out?) Droga5 is on the case with Facebook’s in-house creativos ...

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Publicis Groupe’s Spark Foundry wins Facebook media

Publicis Groupe’s Spark Foundry has, as expected, won Facebook’s estimated $1bn global media account. Spark Foundry, MediaVest as it used to be, beat Dentsu, which had some Facebook business, and Havas in the final pitches. WPP’s Mindshare had handled Facebook ...

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Publicis tipped to land Facebook global media

Publicis Media is being tipped as the favourite to win Facebook’s global media account, up against Dentsu and Havas. Former agency WPP’s Mindshare declined to repitch. Facebook, thought to be planning a big brand makeover including, possibly, renaming the whole ...

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Baking a new meta-recipe for Facebook

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try ...

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Instagram puts on its best face in new global campaign

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its ...

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Ray-Bans with built-in Facebook – whatever next?

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which ...

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WPP’s GroupM pulls out of giant Facebook media pitch

In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by ID Comms. The Wall Street Journal cites Facebook’s “strict contractual terms” as the reason. Dentsu International, Havas and Publicis Media ...

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