Tag Archives: facebook

Facebook pledges to clean up network – again

Here’s Facebook’s Mark Zuckerberg outlining nine things the social network is going to do to prevent nasties invading its space: specifically some 3,000 Russia-originated anti-Clinton election ads it’s magnanimously agreed to share with the US Congress, which is investigating election ...

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Welcome to the era of six-second video ads

YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven..dunno. Of course all three want more ad dollars. Any other benefits? The ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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Fake ads storm threatens media buying model

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media ...

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Watch out Facebook Snapchat is coming says Sorrell

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

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