Tag Archives: dixons

AMV takes Apple Store route for Currys/PC World

Dixons hired AMV/BBDO earlier this year to give its advertising a bit of class and the agency got off to a good start with a perky campaign flogging TVs for the World Cup (shame about England..). Now, as we’re entering ...

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Dixons/Carphone £3.7bn merger means changes ahead

Mergers of equals are rather out of fashion at the moment following the Omnicom/Publicis fiasco but that hasn’t stopped Dixons and Carphone Warehouse tying the knot (as we forecast on Monday). The £3.7bn merger looks a reasonable fit on the ...

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Dixons/Carphone merger may set AMV against CHI

It would be interesting to know how much Dixons’ and Carphone Warehouse’s respective agencies – AMV/BBDO and CHI & Partners – knew about the two companies’ proposed £4bn merger. The two are expected to announce the terms this week which ...

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AMV debuts for Dixons with sharp change in ad direction

AMV/BBDO has been quick out of the blocks for Dixons, the UK’s biggest electricals group which it won from M&C Saatchi earlier this year. Dixons owns Currys and PC World and it’s plugging high-end TVs for the forthcoming World Cup ...

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Moneysupermarket chief’s exit is warning for Mother

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

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Why M&C Saatchi is still a work in progress

M&C Saatchi in London is going through a painful time with the loss of Dixons to AMV, worth around £50m in media terms, and Direct Line reviewing its huge account. Not a great start to 2014 for the boys and ...

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Tim Cook’s £36m Browett mistake

The surprise is not that John Browett, former Dixons CEO and Tesco high-flier, quit Apple after only 6 months. The surprise is he wasn’t fired earlier: or indeed that he was hired at all. Not that there’s anything wrong with ...

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