Tag Archives: Dell

More brand content/video, this time from Y&R New York for Dell’s ‘Learning Meets Doing’ campaign. Yesterday we had six minutes of Jude Law for Johnnie Walker Blue Label (didn’t get that). Today it’s 2′-20″ about Marty Goldberg the ‘5-second filmmaker.’ ...

We’re always hearing about ‘brand stories’ or just storytelling these days and the better American agencies seem better at it than most of their rivals. As you may have noticed, the world has gone ‘selfie’ mad, driven to an extent ...

I’ve just finished reading Fred Goldberg’s recently published book… The Insanity of Advertising. Hopefully anyone who knows anything about the ad biz will know of Fred and be familiar with his long and illustrious career at Y&R, New York, Chiat ...

The Agency of the Future. Part Two. As I promised you at the end of last week’s piece, this is the absolutely final, final episode of the world’s greatest book on advertising (He said modestly!) You won’t have to suffer ...

In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New York, Mad Man sixties, when agency perks included smoking, drinking and screwing your brains out, during the California seventies, at ...

TED is a non-profit conference outfit run by the Sapling Foundation that promotes ‘Ideas Worth Spreading.’ And once a year it choose ten ‘Ads Worth Spreading.’ Most of this year’s crop we’ve featured already (they’re all here) but here’s one ...

Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny ...