I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the actress and model from the ABC sitcom Black-ish in ads and other promotions to tout Dell’s new slogan, “Expand Your ...
Read More »Dell and Y&R try long for ‘5-second filmmaker’
More brand content/video, this time from Y&R New York for Dell’s ‘Learning Meets Doing’ campaign. Yesterday we had six minutes of Jude Law for Johnnie Walker Blue Label (didn’t get that). Today it’s 2′-20″ about Marty Goldberg the ‘5-second filmmaker.’ ...
Read More »Dell’s search for the ‘Perfect Selfie’ shows that brands can tell appealing stories
We’re always hearing about ‘brand stories’ or just storytelling these days and the better American agencies seem better at it than most of their rivals. As you may have noticed, the world has gone ‘selfie’ mad, driven to an extent ...
Read More »George Parker: veteran US adman Fred Goldberg lifts the lid on ‘The Insanity of Advertising’
I’ve just finished reading Fred Goldberg’s recently published book… The Insanity of Advertising. Hopefully anyone who knows anything about the ad biz will know of Fred and be familiar with his long and illustrious career at Y&R, New York, Chiat ...
Read More »George Parker: what the demise of WPP’s Enfatico tells us about ‘the agency of the future’
The Agency of the Future. Part Two. As I promised you at the end of last week’s piece, this is the absolutely final, final episode of the world’s greatest book on advertising (He said modestly!) You won’t have to suffer ...
Read More »George Parker: how even I failed to keep a giant computer account for a Big Dumb Agency
In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New York, Mad Man sixties, when agency perks included smoking, drinking and screwing your brains out, during the California seventies, at ...
Read More »TED picks 2013’s ‘Ads Worth Spreading’
TED is a non-profit conference outfit run by the Sapling Foundation that promotes ‘Ideas Worth Spreading.’ And once a year it choose ten ‘Ads Worth Spreading.’ Most of this year’s crop we’ve featured already (they’re all here) but here’s one ...
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