HSBC, the bank described as “too big to jail” over money-laundering allegations in Mexico, doesn’t avoid potential controversy in its marketing either and it’s back with a cracker from David Buenos Aires. ‘Dear customer’ is about the perils of identity ...
Read More »No (real) surprise as Burger King makes surprise switch out of David Miami
It’s the end of an ad era it seems, Burger King has moved its US creative account from David Miami – no more multi-awarded Moldy Whoppers’ – to indie agency O’Keefe Reinhard & Paul (OKRP.) Saying, according to reports that ...
Read More »David’s Burger King win in France shows fluid reality of clients and creative agencies
WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But ...
Read More »David hires Pancho Cassis as global creative chief as it fights back after breakaway
Ogilvy’s David, which has been hit by breakaway agency GUT, isn’t taking things lying down and has appointed Pancho Cassis as partner and global CCO. Additionally it’s opening its first European office in Europe, in Madrid working on Twitter among ...
Read More »David exodus from Ogilvy shows problems holding companies have retaining creative talent
One of WPP’s better ideas in recent years was to form David, an Ogilvy offshoot named after founder David Ogilvy. But all isn’t well: David Miami MD and global COO Paulo Fogaca is off to join David founders Juan Javier ...
Read More »Ex-David duo launch fast-expanding GUT in Brazil
Here’s an interesting agency newbie, GUT (we usually frown on capped-up agencies but maybe they deserve it) is opening in São Paulo, its third office opening in a year after Miami and Buenos Aires. GUT was formed by David co-founders ...
Read More »Burger King bats for embattled redheads in Argentina
Burger King – which says it still believes in agencies rather than bespoke teams, good for them – is riding to the rescue of redheads in Argentina. Why? They’re deemed to be bad luck, prompting men who see them to ...
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