data
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Ad Tech
Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Ad Tech
Matthias Stadelmeyer: why digital marketing must get to grips with chaotic data
Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course.…
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Ad Tech
Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s Dunnhumby data business?
We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish)…
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Ad Tech
Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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Advertisers
Jane Austin: why WPP boss Sir Martin thinks there should be a Grand Prix for data
Cannes 2014: What do you buy the man who has bought everything? If you’re looking for a present for Sir…
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