data
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Ad Tech
Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Advertisers
Brexit: The Uncivil War shows triumph of data men – and so do the supposedly creative ads
The data men were at it again in last night’s Channel 4 Brexit drama, Brexit: The Uncivil War, starring Benedict…
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Advertisers
UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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Finance
WPP boosts European data business with Conexance buy
WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a…
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Advertisers
CBS boss Moonves puts data in its (productive) place
The key to great content is making the data work with your gut If you want to make content work…
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Advertisers
Data is (interesting) bollocks says Hegarty at Ad Week
Earlier on we had data champion Sir Martin Sorrell telling us at Advertising Week how it was transforming the business…
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Ad Tech
Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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Ad Tech
Giles Keeble: in the age of ‘big data’ and ubiquitous ads – do we measure more but understand less?
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never…
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