Tag Archives: data

The data men were at it again in last night’s Channel 4 Brexit drama, Brexit: The Uncivil War, starring Benedict Cumberbatch as Dominic Cummings. Although quite what AggregateIQ (which had links to disgraced Cambridge Analytica) did remained something of a ...

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

The key to great content is making the data work with your gut If you want to make content work for your brand you can’t place all your trust in data and you can’t simply follow your gut; you’ve got ...

Earlier on we had data champion Sir Martin Sorrell telling us at Advertising Week how it was transforming the business (Sorrell wants Ad Week to be called something else – data week?). Up grams Sir John Hegarty, late of BBH, ...

We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main challenge is keeping up with the pace of change in a ...

I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never see a tree at all – Ogden Nash The last chapter of Michael Sandel’s interesting and clearly written book, ‘What ...

Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that matter is leaving advertisers with fewer answers. It goes without saying that marketing has become more complex. Dial up a ...

Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course. They share the same goal – namely, to engage with each other in the right place, at the right time ...