Tag Archives: data

UM’s Adam Morton: data vs. creativity isn’t zero-sum

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

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WPP boosts European data business with Conexance buy

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

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CBS boss Moonves puts data in its (productive) place

The key to great content is making the data work with your gut If you want to make content work for your brand you can’t place all your trust in data and you can’t simply follow your gut; you’ve got ...

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