Tag Archives: data

Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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WPP goes fishing to land digital agency Salmon

We often muse in these pages about quite what sort of company WPP is and, more pertinently perhaps, what sort of company it intends to be. For years the assumption was that founder and CEO Sir Martin Sorrell just wanted ...

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