Tag Archives: data

Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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WPP goes fishing to land digital agency Salmon

We often muse in these pages about quite what sort of company WPP is and, more pertinently perhaps, what sort of company it intends to be. For years the assumption was that founder and CEO Sir Martin Sorrell just wanted ...

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WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities ...

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While we’re still waiting for 2012’s big deal WPP snaps up French data firm

WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...

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WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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