We now know that the number of Amazon Alexa Skills in the UK rose by 233 per cent from 2017 to 2018 – on average, an addition of 57 new Skills every day for the past year. In other words, ...
Read More »Roz Thomas of Dare: why brands need to become the default option in Amazon’s world
How do you plan for decision making? It’s a question to ask yourself on a daily basis. As humans, we make around 3,500 choices a day. Which shoes to wear. What to eat for lunch. Balancing the ‘looking at your ...
Read More »Neish moves up at Dare as Thomas departs for Facebook
Dare CEO Leigh Thomas is leaving to become Facebook EMEA’s new director of global client partnerships. She will be replaced by Richard Neish who becomes managing director. Neish will head a new senior team including recently-appointed chief technology officer Michael ...
Read More »WTF are Mellon and Dare up to in this charity campaign?
The ‘F’ word still has a certain shock appeal in ads and Mellon Educate, which builds schools in Africa, and agency Dare are giving it the max in a new online campaign ‘What the fuck have you done today?’ This ...
Read More »Does Oliver’s deal for Dare herald a new agency model?
EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design ...
Read More »Dare makes something important of Valentine’s Day with ‘Give Your Heart’ campaign
Here’s a brilliant Valentine’s Day themed campaign, ‘Give your heart,‘ for Heart Transplant UK from Dare, featuring a young lady who actually needs a real heart rather than an expensive dinner and a bunch of flowers. Trouble is, we don’t ...
Read More »New improved Ryanair (maybe) picks Dare for ads
I see that that favourite of this page Ryanair, whose new policy of treating customers more like human beings seems to be paying off (funny that), has appointed Dare to do its advertising. Ryanair CMO Kenny Jacobs says: “We’ve got ...
Read More »Dare, Elvis and Identica up for sale as China’s BlueFocus buys Cossette agencies in North America
It’s been a turbulent few years for Canadian marcoms company Cossette’s UK businesses ever since the disastrous merger of digital agency Dare and well-regarded creative agency MCBD in 2010. MCBD was absorbed into Dare – a classic case of two ...
Read More »Dare shows both sides of domestic violence coin
Mankind is a charity that helps male victims of domestic violence (yes, women do it too) and Dare London has produced a compelling new ad showing both sides of the argument. Quite topical too following the recent incident in New ...
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