Arla’s Cravendale has been giving us quirky ads for a while now – notably its sinister ‘cats with thumbs’ – courtesy of the fevered imaginations at Wieden+Kennedy and now they’re back with the ‘Moonicow,’ directed by Michael Cumming from Chris ...
Read More »Wieden+Kennedy London sets off in search of another great milk campaign for Cravendale
Another campaign tumbles out of hyperactive Wieden+Kennedy London, this time for Cravendale milk. Cravendale has abandoned its sinister ‘Cats With Thumbs’ series for ‘the Milk Drinker,’ a creation who could easily have emerged from W+K HQ in Portland. Can a ...
Read More »Cravendale swaps nasty cats for Barry the biscuit boy
Advertising milk is a pretty difficult task these days, you just grab the right size in the shop surely? But Wieden+Kennedy London is doing a manful job on Cravendale and seems to have ditched its Bertrum Thumbcat ‘nasty cats’ campaign ...
Read More »W+K and Lurpak offer food porn for today’s hard-pressed generation
Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some might even say they summed up the Tony Blair years – all lace ...
Read More »My pick of 2012: Audi’s ‘Ahab’, Wieden+Kennedy London and Ajaz Ahmed
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...
Read More »