Arla’s Cravendale has been giving us quirky ads for a while now – notably its sinister ‘cats with thumbs’ – courtesy of the fevered imaginations at Wieden+Kennedy and now they’re back with the ‘Moonicow,’ directed by Michael Cumming from Chris Morris’ Brass Eye series.
Could be a trailer from one of those implausible Discovery “documentaries” depicting dimwitted rednecks searching for Bigfoot. Except it’s trying to be funny.
Beautifully done with some nice touches like “no cow-incidence” and a yucky-looking white cow splat at the end.
MAA creative scale: 9.