Cravendale swaps nasty cats for Barry the biscuit boy

Advertising milk is a pretty difficult task these days, you just grab the right size in the shop surely?

But Wieden+Kennedy London is doing a manful job on Cravendale and seems to have ditched its Bertrum Thumbcat ‘nasty cats’ campaign (shame) in favour of the more amenable Barry the biscuit boy.

Is Barry’s demise (above) terminal? We’ll see…

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