One of two pundits were foolhardy enough to predict that 2023 – not the cheeriest prospect – might see the return of fun/enjoyment in ads. They should clearly be cosigned to the digital media school of forcible re-education for daring ...Read More »
Comparethemarket’s celebrated meerkats seem to be selling everything these days – including cuddly versions of themselves – apart from the nitty gritty of a price comparison website. Or should that be price comparisons of products and services that bung such ...Read More »
Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...Read More »
Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...Read More »
I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...Read More »