One of two pundits were foolhardy enough to predict that 2023 – not the cheeriest prospect – might see the return of fun/enjoyment in ads. They should clearly be cosigned to the digital media school of forcible re-education for daring ...
Read More »Comparethemarket bumps Hollywood’s ex-Governator
Comparethemarket’s celebrated meerkats seem to be selling everything these days – including cuddly versions of themselves – apart from the nitty gritty of a price comparison website. Or should that be price comparisons of products and services that bung such ...
Read More »Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...
Read More »Fold7 takes on £40m Gocompare creative challenge
Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...
Read More »If you were an advertiser would you shell out all that money for Cannes next year?
I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...
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