Tag Archives: comparethemarket

Comparethemarket bumps Hollywood’s ex-Governator

Comparethemarket’s celebrated meerkats seem to be selling everything these days – including cuddly versions of themselves – apart from the nitty gritty of a price comparison website. Or should that be price comparisons of products and services that bung such ...

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Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?

Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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While we’re still waiting for 2012’s big deal WPP snaps up French data firm

WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Glasses Direct leads UK online traders’ rush to advertise on TV

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

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Comparethemarket’s meerkats to open London store in Regent Street

No-one seems to know whether this new emporium will be called Comparethemarket or Comparethemeerkat but the price comparison site is opening its first, pop-up, store at 80 Regent Street in London on October 28. For two days only. The site ...

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