The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and less focused on Christmas giving. Kicking off as far back as September, consumers are increasingly being bombarded with a series ...
Read More »Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life ...
Read More »YouTube forecasts a ‘Fright before Christmas’ as consumers rein in festive spending
Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse, especially perhaps in the UK as the Government has compounded global difficulties with its recent ham-fisted “mini-budget.” New chancellor Jeremy ...
Read More »Happy Christmas and an empowering New Year
It has been, as they say, a funny old year: the Brits battling with Brexit (in which contest everybody seems to be on different sides) and, in adland, famous names including JWT, Y&R and WCRS disappearing (as individual entities anyway.) ...
Read More »M&S Christmas dumps Mrs Claus for Paddington Bear
I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s ...
Read More »Toys R US gets its retaliation in first in the upcoming Christmas ad wars
It isn’t even Halloween yet and already Christmas trees and the like are dropping into the inbox. I wonder if Ebenezer Scrooge will send us his usual dyspeptic round-up of the UK’s Christmas offerings? Interesting that Eb’s observations about Morrisons ...
Read More »Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...
Read More »Jesus comes to London – courtesy of Mother
Jesus (Christmas is supposed to celebrate his birth as well as the joys of shopping) has come to London courtesy of agency Mother. ‘Hollywood Jesus’ that is, who’s been appearing on US showbiz site TMZ for the past few years. ...
Read More »Focus groups can Christmas at Ogilvy Paris
Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...
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