It has been, as they say, a funny old year: the Brits battling with Brexit (in which contest everybody seems to be on different sides) and, in adland, famous names including JWT, Y&R and WCRS disappearing (as individual entities anyway.) ...
Read More »M&S Christmas dumps Mrs Claus for Paddington Bear
I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s ...
Read More »Toys R US gets its retaliation in first in the upcoming Christmas ad wars
It isn’t even Halloween yet and already Christmas trees and the like are dropping into the inbox. I wonder if Ebenezer Scrooge will send us his usual dyspeptic round-up of the UK’s Christmas offerings? Interesting that Eb’s observations about Morrisons ...
Read More »Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...
Read More »Jesus comes to London – courtesy of Mother
Jesus (Christmas is supposed to celebrate his birth as well as the joys of shopping) has come to London courtesy of agency Mother. ‘Hollywood Jesus’ that is, who’s been appearing on US showbiz site TMZ for the past few years. ...
Read More »Focus groups can Christmas at Ogilvy Paris
Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...
Read More »Born again Co-op plugs convenience asset in new Christmas campaign from Leo Burnett
It’s been a funny old year for the Co-op: a year ago the mutual looked dead and buried as scandals and incompetence at its bank threatened to engulf the whole movement. Well the bank’s still there (although the Co-op no ...
Read More »Paul Vallois: Will this Christmas be another missed opportunity for digital?
The clocks may have only just gone back, but the Christmas lights are already up in London’s Oxford Street, Selfridges’ Christmas shop’s tills have been ringing for months and the first Christmas TV ads are breaking. In just a few ...
Read More »CHI takes new Argos campaign into the toy department
Argos ads are coming thick and fast from CHI, which retained the £50m account at the end of last year. The agency launched Argos’ new ‘Get Set Go’ campaign last week and now it seems to be treating the High ...
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