christmas
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Advertisers
Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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Ad Tech
Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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Advertisers
YouTube forecasts a ‘Fright before Christmas’ as consumers rein in festive spending
Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse,…
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Advertisers
Happy Christmas and an empowering New Year
It has been, as they say, a funny old year: the Brits battling with Brexit (in which contest everybody seems…
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Advertisers
M&S Christmas dumps Mrs Claus for Paddington Bear
I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A…
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Advertisers
Toys R US gets its retaliation in first in the upcoming Christmas ad wars
It isn’t even Halloween yet and already Christmas trees and the like are dropping into the inbox. I wonder if…
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Ad Tech
Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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Agencies
Jesus comes to London – courtesy of Mother
Jesus (Christmas is supposed to celebrate his birth as well as the joys of shopping) has come to London courtesy…
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Agencies
Focus groups can Christmas at Ogilvy Paris
Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have…
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