Tag Archives: chiat day

I’ve just finished reading Fred Goldberg’s recently published book… The Insanity of Advertising. Hopefully anyone who knows anything about the ad biz will know of Fred and be familiar with his long and illustrious career at Y&R, New York, Chiat ...

Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...

In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New York, Mad Man sixties, when agency perks included smoking, drinking and screwing your brains out, during the California seventies, at ...

Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to ...

I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best ...

And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts ...

In a further worrying sign that Pepsico has lost its remaining marbles, the company is about to roll out a super-promotion which includes about a billion cans of Pepsi plastered with images of (now deceased) pop uberstar Michael Jackson. This ...

The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ‘1984’ launch commercial for the Macintosh, ...

Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to ...