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George Parker: veteran US adman Fred Goldberg lifts the lid on ‘The Insanity of Advertising’
I’ve just finished reading Fred Goldberg’s recently published book… The Insanity of Advertising. Hopefully anyone who knows anything about the…
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Michael Lee: did account planning kill advertising?
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20…
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George Parker: how even I failed to keep a giant computer account for a Big Dumb Agency
In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New…
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TBWA’s Lee Clow is 2013’s Cannes ‘Lion of St Mark’
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’…
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AdScammer and author George Parker picks his Desert Island Ads
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.”…
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