Tag Archives: cheil uk

Samsung hits the right Christmas note

Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon. Samsung has got its retaliation in first, in the UK anyway, with this pleasingly low-key Christmas campaign from Cheil UK. Cheil suggests ...

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Matt Pye: lessons for brands from big Cannes winners

This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was the annual retreat for advertising agencies and their clients, these days it really is more representative of creativity in the ...

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Cheil UK’s Matt Pye picks his Desert Island Ads

Matt Pye (left) started his career as a grad trainee at Lowe Howard-Spink in 1994 when it was recognised widely as one of the most creative agencies around. A passion for great work was drummed into him from day one ...

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Cheil UK sheds Samsung image with new Coke brief

Cheil UK has taken a major step towards shedding its image as a Samsung-only agency (South Korea’s Cheil used to be the Samsung in-house agency and Samsung still owns a stake) by winning a project from Coca-Cola to develop its ...

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Samsung goes big on digital outdoor for Galaxy S4

Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in the UK with two digital ‘posters.’ One consists of two giant LED screens on the London IMAX cinema (below) on ...

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