Carolyn McCall
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McCall swaps one hot seat for another at ITV
It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the…
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Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand…
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Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on…
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Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics
It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it…
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