Tag Archives: Carolyn McCall

It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering ...

So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand personality. This one has a visual of a pretty, smiling female staff member in Ryanair uniform, standing in front of ...

It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on several airline projects over the years I’ve been amazed at the continued upward trajectory of Ryanair year after year. Having ...

It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it anyway) was a tad underwhelmed with its initial efforts. Now it’s produced another campaign, and this is slightly underwhelming too. ...

**Long-suffering music business HMV has finally toppled into administration as suppliers have refused more credit. It’s all about downloads of course, there aren’t enough old farts (like me) hunting around for CDs. The move follows hard on the heels of ...

Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take ...

I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is ...

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

New Easyjet marketing director Peter Duffy has laid his cards on the table by appointing Icon, part of Tim Bell’s Chime Communications, as its headline ad agency. Only Icon isn’t an ad agency at all, it’s a social media specialist. ...