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GroupM’s case against government media switch to Carat hinged on market share/lower prices contention
Does having a bigger share of the media market mean you (you being a media agency) get cheaper prices from…
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Carat reinforces reputation as go-to media agency for big accounts with UK government win from WPP
Aegis-owned Carat has reportedly pinched the UK government’s media buying business from M4C, a WPP construct employing over 100 people,…
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De Groose takes new top job at Dentsu/Aegis UK
Dentsu/Aegis is on a roll (it recently won Microsoft’s $2bn media business) and the Aegis bit (bought by Dentsu for…
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Go-go Carat wins Mastercard media from IPG’s UM
Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection…
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Agencies
Omnicom/Publicis Groupe merger is a win for the Americans claims David Jones of French rival Havas
Havas CEO David Jones has been chatting to the Daily Telegraph in London and, inter alia, has claimed that the…
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Top Aegis exec Nigel Sharrocks steps down following Dentsu sale
One of UK medialand’s best-known execs Nigel Sharrocks is stepping down following the completion of the £3.2bn sale of Aegis…
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