Tag Archives: carat

Carat paints a rosy picture for global adspend

Carat has produced its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015. These show a positive global outlook led by digital. Based on data received from 59 markets ...

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Carat wins lion’s share of Mondelez global media

Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North ...

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Departing ASOS CEO Nick Robertson is the ultimate media buyer made good

ASOS CEO and co-founder Nick Robertson is stepping down following a torrid time for the once high-flying affordable fashion website, hit by increasing competition online and a warehouse fire last year. These things happens in retail (on and off-line) these ...

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James Harris returns as Carat digital chief

James Harris, one of the founders of Carat’s Diffiniti digital agency which later became iProspect, has returned to the fold after stints at UM, Interpublic and, latterly, as head of international agencies at AOL. Harris (left) replaces Anthony Rhind as ...

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Brit Robert Horler takes top media job at Dentsu US

Dentsu Aegis has promoted Northern Europe boss Rob Horler (left) to CEO Dentsu Aegis Network in the US, reporting to Americas and Europe boss Nigel Morris. This is a big leg up for the bright and amiable Horler who made ...

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Dentsu Aegis snaps up international mobile agency Fetch Media

Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US, Germany and Hong Kong. Dentsu Aegis Northern ...

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Carat reinforces reputation as go-to media agency for big accounts with UK government win from WPP

Aegis-owned Carat has reportedly pinched the UK government’s media buying business from M4C, a WPP construct employing over 100 people, assembled from its gaggle of media agencies including Mindshare and MediaCom. The UK government’s media account isn’t what it was ...

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