Tag Archives: carat

Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has retained its $700m business. Carat’s brief includes Canada and a role developing “global projects and capabilities” with Kraft Heinz’s Global ...

Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...

I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that, and there’s a link, Carat founder Gilbert Gross has died at 87. It’s no sruprise that Wight (below) is departing ...

BBH London CEO Ben Fennell is leaving the agency after 25 years (he joined as a graduate) to set up his own business which sounds like an consultancy cum agency. Maybe a ‘cagency?’ Meanwhile Accenture Interactive founder and MD Christine ...

Omnicom’s Manning Gottlieb OMD is taking its turn on the UK government’s £140m media account, succeeding Dentsu Aegis Network’s Carat after a statutory competitive pitch. The Government Communications Service, now in charge of such matters under the Cabinet Office, says ...

Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the US. We might have to start one here judging by the increasing number of comings and goings, especially among media ...

Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where ...

Dentsu’s profit growth has slowed to 3.1 per cent in the first quarter of 2017 as the US stuttered to a halt, with growth of just 0.6 per cent. Media buying arm Dentsu Aegis Network (which owns Carat) was once ...

Media network Carat has published its updated forecasts for worldwide ad expenditure, showing a positive outlook for the global market in 2016 and a relatively rosy picture for 2017, powered by digital. Based on data from 59 markets across the ...