BrewDog has made rather a speciality of rattling every cage it was able to reach, assisted in no small measure by former agency Uncommon, but now it’s trying to join the good guys. New agency Droga5 says it’s the “planet’s ...
Read More »ASA deals with adland outbreak of Tourette’s
UK adland regulator the ASA is dealing with a seeming outbreak of Tourette’s this Christmas – our old friend BrewDog is in trouble again (this time with the assistance of Uncommon Creative Studio) for its motherfucker poster (it doesn’t actually ...
Read More »Another BrewDog Ban? ‘Sober As A Motherfu-‘ lands the brand back in hot water
Advertising law expert Steve Kuncewicz discusses how when it comes to advertising, it’s not just WHAT you say, but WHERE you say it BrewDog are no strangers to the Advertising Standards Authority (ASA). This time around, the brewer has been ...
Read More »Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...
Read More »BrewDog pinches rivals’ slogans in vintage knocking copy campaign from Isobel
Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass ...
Read More »BrewDog buys “world’s biggest round” in new Isobel push
There seem to be as many craft beers as designer gins in the UK these days (gins are supposedly easy, you go to the Polish shop, buy some strong vodka and chuck in a few herbs and spices). Some of ...
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