Tag Archives: brandz

Tencent leads the way as private sector Chinese companies spearhead brand value growth

Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...

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It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...

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