Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...
Read More »Branding comes before advertising says new WPP study
A gaggle of WPP companies – brand consultancies The Partners and Lambie-Nairn (we used to call them designers) and researchers Millward Brown – have been looking into the relative importance of branding and advertising. This might be seen as akin ...
Read More »Tencent leads the way as private sector Chinese companies spearhead brand value growth
Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...
Read More »It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...
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