brandz
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Advertisers
Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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Advertisers
Branding comes before advertising says new WPP study
A gaggle of WPP companies – brand consultancies The Partners and Lambie-Nairn (we used to call them designers) and researchers…
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Advertisers
Tencent leads the way as private sector Chinese companies spearhead brand value growth
Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research…
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Advertisers
It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming…
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