Tag Archives: brands

Brands need to clean up their financial act says new Mindshare report

The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a living wage as worse than damaging the environment according to media agency Mindshare’s latest Reality Check report. The report emphasises ...

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Omnicom duo unveil first “conscious brands” top 100

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

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New Oliver survey: does this mean brands might just as well shut up?

In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) ...

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Neil Christie of W+K London: what Scottish independence could mean for brands

Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland on business in the days before the referendum led me to think about what a yes vote for independence might ...

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