Tag Archives: brands

The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a living wage as worse than damaging the environment according to media agency Mindshare’s latest Reality Check report. The report emphasises ...

Wunderman Thompson has been measuring what it describes as “the world’s most inspiring brands” for three years now and this year’s list is topped (again) by tech giants Google (below), Apple, Samsung and Amazon – who happen to be four ...

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

The disruption businesses faced in 2020 was – wait for it – unprecedented. But it’s also delivered some admirable instances of agility across sectors: brands such as Seekology went from physical to digital, while Michelin-starred restaurants like Pied à Terre ...

WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...

A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to ...

In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) ...

Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland on business in the days before the referendum led me to think about what a yes vote for independence might ...

The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape that likes pigeonholing and compartmentalising new offerings even more than the music industry does, it’s in danger of becoming as ...