brands
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Advertisers
Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a…
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Wunderman Thompson charts world’s most “inspiring” brands – Google is top
Wunderman Thompson has been measuring what it describes as “the world’s most inspiring brands” for three years now and this…
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Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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News
Kin+Carta’s Eloise Maslewski: why humanity is the missing ingredient in brand resilience
The disruption businesses faced in 2020 was – wait for it – unprecedented. But it’s also delivered some admirable instances…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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Advertisers
New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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Neil Christie of W+K London: what Scottish independence could mean for brands
Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland…
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