Tag Archives: brands

Omnicom duo unveil first “conscious brands” top 100

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

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New Oliver survey: does this mean brands might just as well shut up?

In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) ...

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Neil Christie of W+K London: what Scottish independence could mean for brands

Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland on business in the days before the referendum led me to think about what a yes vote for independence might ...

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