Tag Archives: brands

The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape that likes pigeonholing and compartmentalising new offerings even more than the music industry does, it’s in danger of becoming as ...

The rise in smartphones, tablets, smart TVs and the dominance of the online and social media in daily lives has impacted consumer behaviour in such a way that brands must be agile in reacting to evolving consumer appetite. Traditional marketing ...

Everything is bigger in Texas. So the bumper stickers on the cars here tell me, anyway. So it’s apt that SXSW takes place in Austin, the capital of the lone star state. One of the world’s biggest tech conferences, it’s ...

Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and before that a senior executive at FCB and Publicis. In the first of a series of articles he looks ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...

Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and relevant to their lives. Many of us will be aware of the Yankelovich statistics on brand communications. They show that ...

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...

Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...

If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his ...