brands
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Advertisers
Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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Advertisers
New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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Advertisers
Neil Christie of W+K London: what Scottish independence could mean for brands
Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland…
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Advertisers
Francis Turner of Adyoulike: why native ads matter to so many digital industry stakeholders
The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape…
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Advertisers
Tal Chalozin of Innovid: the nuts and bolts of interactive video and what it can do for brands
The rise in smartphones, tablets, smart TVs and the dominance of the online and social media in daily lives has…
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Advertisers
The SXSW message for tech start-ups: if you want to be big then find yourself a brand partner
Everything is bigger in Texas. So the bumper stickers on the cars here tell me, anyway. So it’s apt that…
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Advertisers
Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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Advertisers
What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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Advertisers
Why brand communications need to give something extra to consumers, not simply sell the product
Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and…
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