Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA. And what ...
Read More »Paul Simons picks his Desert Island Ads
The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative ...
Read More »MADE in London founder Mark Andrews picks his Desert Island Ads
Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most ...
Read More »Why the John Lewis campaign won the big UK ad effectiveness prize
The John Lewis campaign by Adam & Eve and media agency Manning Gottleib OMD took the top prize at the UK’s IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane. The awards are claimed to ...
Read More »How can you create ads as good as John Webster’s? Think of them as virals..
At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...
Read More »Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads
Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...
Read More »New book should remind us that John Webster’s BMP was the best agency of them all
Sarah Carter, who I don’t know, has written a book about John Webster, the famed creative director of Boase Massimi Pollitt. Webster took over from founder creative director Gabe Massimi following his fall-out with co-founder Martin Boase. Boase won. And ...
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