Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign?
Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA.
And what words of wisdom does it have for us? “Embrace your past but live for now.” Oh, all right then.
Actually it did once produce a campaign, in the UK at least – ‘Lipsmackin’ Pepsi Cola.’ from the great BMP (which became DDB and was never quite as good).
But this was nearly 40 years ago.